DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.8bn. To over 8,000 freight customers, we deliver high performance and superior reliability through shipping & port terminal services, and transport & logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 8,200 employees are located on ships and in offices across 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.  

Community Marketing Manager

Role description:

• Develop & own the community engagement strategy across email and social media across all key platforms (including, but not limited to Facebook, Instagram, Linkedin, Pinterest, Youtube, Twitter, blog) & ensuring the strategy is fit for purpose across the Passenger business
• Responsible for the development & execution of the social media and email distribution roadmap
• Working with the Digital Media Manager to ensure that paid community growth initiatives are aligned, performance-driven and integrated into the media mix
• Close collaboration with the Campaign Marketing Managers to support Digital Marketing Specialists to develop engaging content across the community within route agile teams
• Responsible for multi-language & multi-cultural content planning across the DFDS community platforms & systems, including blogs, supported by Digital Marketing Specialists
• Ensuring a ‘test & learn’ approach to content and community engagement development
• Reporting and attribution to demonstrate the impact of community engagement activities on the wider Passenger business and sharing its influence with the wider organization
• Responsible for highlighting and testing industry developments, new techniques and other opportunities across community engagement profiles and platforms
• Lead on wider business projects as community engagement expert, supported by Digital Marketing Specialists
• Development of Digital Marketing Specialists in community engagement skill, tooling and understanding
• Setting, managing and delivering all key KPI's for community engagement marketing activities
• Utilising customer insight and business learning's to inform strategies and executions
• Management of a team of Digital Marketing Specialists ensuring effective time management & prioritization across the broader Digital Marketing channels

Profile: Skills, experience, education

• Skilled marketing professional with 3+ years’ extensive and practical experience in community engagement, content strategy, social media strategy or database engagement
• A strong background in using content to engage customers and drive positive ROI's with a keen commercial focus
• Excellent working knowledge of digital community, social media, email marketing and database engagement to optimise the customer journey to drive commercial results
• Ability and motivation from analysing performance data to continually optimise activities with an analytical outlook & ability
• Demonstrable experience formulating, implementing and executing community engagement strategies and campaigns
• Excellent working knowledge of industry best practice tools, technologies and processes, including Google Analytics, social media management platforms/SaaS and ESPs
• Positive, optimistic, and energetic to join a team of like-minded individuals, each with different skill sets, working together towards a common goal
• Collaborative approve to working - the ability to work alongside other departments is key, within Marketing, Passenger & wider functions across the group
• A passion for the latest digital marketing trends and best practices, and a desire to influence and drive the digital marketing agenda
• Excellent communication skills, both written and verbal
• Strong people management skills
• Knowledge and understanding of travel and digital marketing industries is desirable
• Marketing, Digital or Business degree or professional qualification is desirable

Key Performance Indicators

• Overall passenger business performance
• Email & social media influence on business results
• Community growth and active engagement levels
• Engagement across Passenger blogs & assisted conversion value

Interested? Apply now

If you believe you have a relevant skillset and managerial experience for this role, please submit your CV and application in English by clicking on apply now.