£25,000 - £30,000

Do you have 3 years plus experience within a marketing & analytics role? Are you logically minded with an advanced understanding of Google analytics? Do you possess strong communication & presentation skills? Have you thorough knowledge and understanding of the travel and insights industry? Are you looking to join a fun but dedicated team? Based in Newcastle, DFDS are looking for an Audience Insights Specialist…. Is this the role for you?

Due to an increase in our workload, we are looking for a specialist to be based in Newcastle, covering our AMS – NEW, and Baltic routes providing regular insights. Working Mon – Fri, we are seeking a team player, who can apply industry knowledge to interpret data and improve performance, working across all marketing functions to ensure insights are effectively integrated and implemented. Tasked with running projects, contributing to key initiatives, combined with producing & presenting, informative & actionable insights, to help drive business decisions. Creating the data extracts needed for analysis and requests on the markets & routes, you will participate in the ongoing product development & campaign activities, as well as discussions with the various marketing teams, to ensure we deliver on customer expectations.

It is imperative you have a willingness to travel, and are proactive and passionate about insights, customer data, breaking down the numbers to drive this forward, using your advanced understanding of marketing channel analysis. We seek someone with experience in data preparation, blending tools & data visualisation, preferably within Tableau & Alteryx. We are looking to employ the right applicant, to support the implementation of tools & strategies, to extract and translate raw data into valuable analytics, to give definition to the company wide metrics. Resulting in recommendations for the passenger marketing organisation and the wider passenger business.

If this sounds like you, we look forward to hearing from you!!

Now about what we can give you.  You’ll be able to access some fantastic benefits such as:

• Life assurance cover
• Contributory company pension scheme
• Holiday Purchase Scheme
• Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
• Full employee assistance programme including:
• Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
• Huge range of retail discounts from high street and online retailers
• Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
• Access to Thrive, our award-winning Wellbeing platform
• Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing

Who We Are…? DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services, and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.  In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network.

Interested? Apply now!   If you’re looking for a varied role and have a desire to work in one of Northern Europe’s leading shipping and logistics company, please send us across your CV!