Are you looking for a position in which you can set direction and help shape our company? Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond?  If so, then you could be the newest addition to our team as

Regional Marketing Manager.

We are looking for our next marketing super star who wants to join our fantastic team. If you love marketing as much as we do, keep reading!

 

About the role - Be part of the movement - and play your part.    

B2B Marketing sits at the centre of the DFDS Business. Our primary role is to connect our audiences and customers with our products, services, brand and experiences. We do this through impactful brand building efforts, creative acquisition and retention activities and constantly driving towards a more insight driven approach. With HQ based in CPH our diverse team of 12 is based in Denmark, Sweden, UK, Netherlands, Turkey and Lithuania, which allows us to have a both global and local perspective on the marketing we do. We focus on a close collaboration with our colleagues in sales, tech and other HQ and regional functions. And we do it while having a blast and building a great team culture.

What kind of exciting challenges can you expect to meet in this role?  

In the role as Regional Marketing Manager, you will be co-responsible for B2B Marketing in the region. You will work in close collaboration with colleagues in the other regions as well as global B2B marketing. You will be as a trusted partner to the Regional Managing Director, Sales Directors and the rest of the leadership team ensuring marketing activities are aligned with regional activities.

Some of your key responsibilities and activities will be:

• Develop and implement innovative regional marketing strategies that establish and reinforce DFDS as a leader in the continental Logistics and transport sector. 
• Be the master of translating global positioning into a meaningful and connecting position within the region. And secure globally driven activities are designed and implemented with the highest impact locally possible. 
• Proactively engage customers and promote DFDS through a variety of marketing tactics and materials that showcase our unique value proposition. 
• Support and maintain a strong brand presence within target customer markets and lead the charge for DFDSs representation at high-influence industry events within local markets. 
• Build and develop communication for the marketing plan in close collaboration and alignment with global comms team, including establishing knowledge and relationships with targeted media and other channels of local influence. 

Additional responsibilities

• Collaborate closely with product marketing, the local product business unit, and account management team to develop and educate our current and potential customers through campaigns, newsletters, content, social media, events, and more. 
• Monitor market trends to anticipate customer needs and help inform strategy and the positioning of DFDS.
• Monitor and analyze competitor activity within the region to inform sales and marketing strategies. 
• Identify new growth markets and work with product, account management, and the broader marketing team to develop a sales pipeline for new opportunities.      

 

About you  

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. With this in mind, we are looking for someone with an equal passion for marketing and business who can function as a proactive filter between corporate marketing and local sales for business needs.

The ideal person for this position will have the following qualifications:    

• Proven track record of delivering outstanding marketing performance, incl. Proven campaigns, programs and market development. 
• High level of B2B industry understanding and how marketing can be applied to strengthen position, develop pipeline, drive brand value and develop customers together with other commercial teams incl. Sales. 
• Strong communication and media background with ability to utilize DFDS strong global activities as well as local activities to develop compelling and engaging stories. 
• Fluency in Dutch & English preferred 
• Bachelor's degree in business or other relevant field. 

Other Desired Skills 

• Strong program/project management skills and attention to detail. 
• Excellent communication and collaboration skills. 
• Strategic thinking and creative problem-solving abilities. 
• Experience in event planning and execution. 
• Independent and team-oriented work style. 
• Experience in lead generation and nurturing. 
• Experience working with cross-functional teams and managing relationships with stakeholders. 
• Experience in data analysis and reporting.  

 

Working at DFDS - Join the movement and grow with us.

While you’re with us, we want you to develop and move yourself on. We’ll encourage you to challenge yourself to acquire new skills and perspectives. By being inclusive and embracing our differences we get the best from everyone and an even greater result. We take great pride in empowering our people to make a real difference. Join our team and be part of our success as one of Northern Europe’s largest shipping and logistics companies. Enjoy terms such as:

• A competitive salary.
• Travel allowance.
• Pension scheme.
• Group health insurance.
• Possibility to travel 3x a year for free on DFDS ships.
• WGA basic and top-up insurance.

 

Are we a match? Then what are you waiting for? Apply Now.    

If you think your personality, skills, experience and ambition match this role, we’d love to hear from you. Send us your resume as soon as possible as we’re keen to meet potential candidates on an ongoing basis. Is there something you need to know, we haven’t covered here, please do not hesitate to reach out to our Head of Marketing B2B, Kennteh Tange on ktang@dfds.com.

We look forward to hearing from you.