Role Description:

·         Driving direct digital distribution activity across languages and locations through community marketing channels (email, social media & blog)

·         You will specialise on defined digital marketing channels to optimise community engagement & sentiment but have the flexibility to support across the full digital marketing mix when required (including PPC, SEO, affiliate, display, email, website, app & social)

·         Supporting Head of Distribution & Distribution Managers to execute initiatives & activities across the distribution community touchpoints

·         Develop campaigns and implement effective initiatives to acquire, retain & engage customer communities through digital channels as part of agile teams

·         Leading projects, channels and initiatives outlined in the distribution roadmap

·         Working with all distribution marketing agencies/suppliers

·         Supporting colleagues in Technology & Innovation function to ensure effective digital marketing tooling and technology

·         Collaboration across the Digital Marketing Specialist community

Profile: Skills, Experience, Education:

·         Skilled marketing professional with 2+ years’ experience in Digital Marketing channels (ideally in social media, email marketing, digital content marketing)

·         Good knowledge & understanding of broader digital marketing channels

·         Good communication skills, both written and verbal

·         Must have strong English language skills

·         Have clear attention to detail

·         Ability to combine analytical insight with creative execution

·         Understanding & awareness of digital marketing tools and reporting suites (Google Analytics, Facebook Business Manager, ESPs, Falcon etc.)·         Positive, optimistic, and energetic to join a team of like-minded individuals, each with different skill sets, working together towards a common goal

·        Knowledge and understanding of travel and digital marketing industries is desirable

·         Experience of multi-language marketing activities is desirable

·         Marketing, Digital or Business degree or professional qualification is desirable

 Key Performance Indicators: 

·         Overall passenger business performance

·         Individual digital marketing channel performance

·         Feedback from relevant managers

Interested?

If you have questions about the position, please contact Kate Garnett: kagar@dfds.com. All applications will be treated confidentially. Please submit your CV and application in English by clicking SEND. Applications will be reviewed on an ongoing basis.