Digital Marketing Specialist
DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.8bn. To over 8,000 freight customers, we deliver high performance and superior reliability through shipping & port terminal services, and transport & logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 8,200 employees are located on ships and in offices across 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.
Title: Digital Marketing Specialist
• Driving direct digital distribution activity across languages and locations through community marketing channels (email, social media & blog) • You will specialise on defined digital marketing channels to optimise community engagement & sentiment but have the flexibility to support across the full digital marketing mix when required (including PPC, SEO, affiliate, display, email, website, app & social) • Supporting Head of Distribution & Distribution Managers to execute initiatives & activities across the distribution community touchpoint • Develop campaigns and implement effective initiatives to acquire, retain & engage customer communities through digital channels as part of agile teams • Ongoing development of all community engagement marketing activities working closely with Managers for continued improvement • Report, analyse & optimise community engagement channels on a daily basis to improve overall sentiment and attributed business performance • Leading projects, channels and initiatives outlined in the distribution roadmap • Working with all distribution marketing agencies/suppliers • Proactively supporting managers to work towards specifically outlined objectives across the Distribution strategies • Research, awareness and identification of new developments and trends within the Digital Marketing industry for continual expansion, growth and improvement, individually and for the brand • Ensure campaigns and projects across marketing are fully supported within the planning of community engagement marketing activities • Work across marketing functions to ensure distribution activity is integrated & aligned with other functions • Supporting colleagues in Technology & Innovation function to ensure effective digital marketing tooling and technology • Collaboration across the Digital Marketing Specialist community
Profile: Skill, experience, education
• Skilled marketing professional with 2+ years’ experience in Digital Marketing channels (ideally in social media, email marketing, digital content marketing) • Good knowledge & understanding of broader digital marketing channels • Good communication skills, both written and verbal • Must have strong English language skills • Must be fully fluent in Dutch language, both written and verbal • Have clear attention to detail • Ability to combine analytical insight with creative execution • Understanding & awareness of digital marketing tools and reporting suites (Google Analytics, Facebook Business Manager, ESPs, Falcon etc) • Positive, optimistic, and energetic to join a team of like-minded individuals, each with different skill sets, working together towards a common goal • Collaborative approve to working - the ability to work alongside other departments is key, within Marketing, Passenger & wider functions across the group • Understanding or previous experience of agile ways of working in a marketing or martech environment is desirable • Knowledge and understanding of travel and digital marketing industries is desirable • Experience of multi-language marketing activities is desirable • Marketing, Digital or Business degree or professional qualification is desirable
Key Performance Indicators
• Overall passenger business performance • Individual Digital Marketing channel performance • Feedback from relevant managers
If you have questions about the position, please contact Kate Garnett: firstname.lastname@example.org. All applications will be treated confidentially. Please submit your CV and application in English by clicking SEND. Applications will be reviewed on an ongoing basis.