Brand Marketing Manager
£35,000 - £40,000
Higher education background in Marketing / Communication Studies? Full of positive energy? Agile thinker? Believe you are a creative, structured person? Do you have a high attention to the finer detail? Fluent in English? If this sounds like you, we are seeking a Brand Marketing Manager to join our business.
DFDS’ marketing team is responsible for all consumer marketing activities across 8 routes. More than 70 marketeers are based throughout Europe at DFDS office locations in Newcastle, Dover, IJmuiden, Copenhagen, Oslo, Klaipeda, Dieppe, Tallinn, and Paris. For the role of Brand Marketing Manager your objective is to strengthen the brand positioning for our Passenger Marketing activities in our core markets, securing a seamless translation of the Global Marketing strategy & Route Marketing strategies into annual Global Brand campaign plans and initiatives. In our journey to realise our vision we are now looking for a strong marketeer with a passion for travel and a deep understanding of consumer marketing. We offer a dynamic position for an entrepreneurial and talented marketeer who likes to make a difference.
You will support optimising the brand positioning of the DFDS Passenger brand by working close with our multi-disciplined route marketing teams. In this role you will have ownership of the Passenger Brand Portfolio and will drive ongoing brand initiatives and messages for our routes and core markets. Managing relationships with global & local vendors, partnering closely with graphic designers, to bring forward amazing content and creative concepts via our communication and owned channels. We require you to deliver imaginative brand campaigns, which include CSR & Sustainability, to name a couple as well as keeping our photo & video libraries fresh & up to date by organising photo & video productions. DFDS is proud to hold the awards of World’s Leading Ferry Operator and Europe’s Leading Ferry Operator from the World Travel Awards, for the 10th successive year.
If you have 5 years plus experience within a similar role, in consumer marketing, preferably in a multi – market environment, have excellent project management skills, alongside an analytical data driven mind, with an ability to set and prioristise goals successfully.. then we can’t wait to hear from you!!
Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including:
- Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more
- Access to Thrive, our award-winning Wellbeing platform
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing
Who We Are…? DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.9bn. To over 8,400 freight customers, we deliver high performance and superior reliability through shipping and port terminal services, and transport and logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 10,000 employees are located on ships and in offices across more than 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen. In the UK, DFDS prides itself on having signed the Armed Forces Covenant and membership of the Apprenticeship Diversity Champions Network.
Interested? Apply now! If you’re looking for a varied role and have a desire to work in one of Northern Europe’s leading shipping and logistics company, please send us across your CV!