DFDS provides shipping and transport services in Europe, generating annual revenues of EUR 1.8bn. To over 8,000 freight customers, we deliver high performance and superior reliability through shipping & port terminal services, and transport & logistics solutions. For six million passengers, we provide safe overnight and short sea ferry services. Our 8,200 employees are located on ships and in offices across 20 countries. DFDS was founded in 1866, is headquartered in Copenhagen, and listed on Nasdaq Copenhagen.

Campaign Manager Amsterdam - Newcastle

For our continental Campaign Marketing team we are now recruiting a Campaign Manager Amsterdam - Newcastle, an exciting role within passenger marketing. The role will be based in IJmuiden (NL). As a Campaign Manager your responsibility is to support the Amsterdam – Newcastle route with digital campaigns. You will lead a team of Design and Campaign specialists in different core markets of the DFDS network. It is your job to develop the DFDS brand for the Amsterdam – Newcastle route in the core markets, one of the focus area’s is developing a route content marketing strategy to inspire travel with DFDS. As a route growth owner you will manage a cross functional agile team on output for the route.      

If you get excited about working in a high performance team where business performance, content and creativity come together you might be interested in this exciting role which provides room to develop yourself as a manager and marketeer.

Role description:

Manager role within passenger marketing that reports to the Head of Campaign Marketing AN / EC / BALTICS

• Manage and lead a team of Designers & Content specialists
• Develop an innovative – digital first - route marketing strategy and implement plans to support business objectives and targets
• Develop an inspiring route content strategy
• Develop the DFDS passenger brand for the relevant route in the core territories, including PR, Sponsorships and CSR initiatives
• Route Growth Owner, managing a cross functional agile team on route output
• Cooperate and work together with Marketing Core Team representative for the relevant route
• Monitor and interpret business and marketing performance for relevant routes and derive activity to close gaps appropriately
• Drive functional development objectives as Brand Development, Content Strategy, CSR, PR & Creative
• Work across marketing functions in an integrated way to ensure campaign and brand activity are implemented and support other functional activity
• Work in agreement with Sales functions to ensure balanced (tactical) sales channel integration to meet results
• Work with Product Marketing teams to develop engaging product range and strong effective offer and added value strategies for digital distribution
• Work with creative agencies on campaigns
• Develop and nurture relationships with tourist boards to develop and enhance joint campaign activity
• Work with Group CSR and Group communications to leverage activities across.
• Establish relationships with creative agencies to support digital brand innovation

Profile: Skills, experience, education

• Skilled marketing professional with 5+ years experience across the marketing mix
• Knowledge and deep understanding of travel industry
• Strong people management skills
• Excellent knowledge of digital marketing
• Profound knowledge of campaign management across digital channels
• Excellent communication skills
• Excellent negotiation skills
• Well-developed project management skills
• Analytical
• Creative & innovative
• Marketing or Business degree or professional marketing qualification desirable

Key Performance Indicators

• Passenger business performance
• Route and territory performance
• Campaign performance
• Innovative and create campaigns
• Motivated team

What do we offer?

• Being part of a success
• Openness
• Dynamic, fun and changing working environment
• Diversity - both in business, job functions and colleagues
• A company grounded in history
• High focus on employee engagement
• Free travel (on all our routes)
• Discount in our On Board (Duty Free) Shops

For this role specifically you become part of our international, high-performance marketing team in the most exciting industry there is. When working full-time you have 28 holidays, a premium free pension, your own phone and laptop and are able to work flexible hours, partly from home.

Are you interested?

If you find the job interesting and you fulfil the expactations, please submit your CV and application in English. We will evaluate applications on an ongoing basis. All applications will be treated confidentially.